Your Business deserves a website that

Works as hard as you do.

Strategically Elegant, Purpose-driven, built for growth & without the tech headaches.

Ying, founder of Yings Creative Lab, wearing a black halter top against a white background.
Black background with intricate floral pattern drawn in gray lines.

Great design goes beyond aesthetics —

It’s about crafting meaningful digital experiences that not only connect and engage with your ideal customers but also empower you as a business owner.

Do you …

Have lots of ideas in your head, but can’t quite figure how to word and present them to reflect your brand?

You need a Strategically Elegant Squarespace Website to position your services as the best option for your clients.

Minimalist office desk setup with a laptop, monitor, black keyboard, potted flowers, and a pink and white pen on a white desk surface.

Or do you have an online store & is looking to increase your e-commerce growth with user-friendly cart-out pages with upsells & digital marketing automation?

You need a strategically elegant Shopify powered E-Commerce Website to double your online sales 

Or perhaps you …

Have a brand you’re passionately looking to grow but feeling stuck on how to elevate and bring it to the next level? I’ve worked with so many solopreneurs, start-up founders and small business owners who often struggle with lack of time, resources & specialised marketing skill sets.

You need a strong and sharply differentiated brand identity and marketing strategy that establishes your brand position in the marketplace

Clients as featured on

The Experience working together

What are Strategically Elegant Websites?

& Why are they so important?

A Strategically Elegant Websites ensures . . .

  • You are able to immediately differentiate your brand amongst competitors in the market, establish increased trust and build connection with your audience.

  • Your website will be able to help you achieve multiple organic conversions and help you reinforce a stronger brand identity, and create higher engagement with your audiences. 

  • Your website shouldn't just be a static entity - otherwise, it would just be a glorified PDF file. It should be interactive, user friendly, and introduce you to audiences unfamiliar with your brand.

    More importantly - we want to ensure the copies within your website are with search-optimised keywords, and your website is indexed and filed on Google Search Console for effective organic search optimization.

  • Less is more. A strategically elegant website is uncluttered, with every element, from taglines to graphics, curated to ensure you’re not just seen, but remembered.

    You are able to stay top of mind for your clients, and be trusted as the thought leader or the desired brand for your industry.

  • In our fast paced world, we consuming digital information on the go.

    Mobile optimised websites improve user experience from your audiences, generating higher conversion, traffic and search engine performance, enhancing the overall effectiveness of your website

International Brands that have grown with me

From Singapore, to the World. As a digital nomad, I embrace a global inclusive perspective, designing with a deep understanding of diverse cultures, connecting local and international clients from Singapore to the USA, Japan, Thailand, the Phillipines and Australia.

Ying, founder of Yings Creative Lab sitting on a beachfront patio with palm trees and ocean view, wearing sunglasses and a white crop top.

About the founder

Hi, I’m Ying Hui. After 8 years working with SMEs in branding and digital marketing, I built Yings Creative Lab — a remote creative studio helping small to medium sized businesses craft strategically elegant websites and brand identities that elevate their digital presence.

With a background in psychology and business, I blend consumer insights with design strategy, creating brands & web designs that are both intentional and impactful. As a digital nomad, I draw inspiration from my travels and cultural experiences. In just two years, Yings Creative Lab has had the privilege of developing over 60 Shopify & Squarespace powered websites, working with clients across Singapore, the USA, Japan, and beyond—including brands featured in global publications like Tatler and Time Out.

If you're launching a business, revamping your website, or looking to refine your brand, I’d love to explore how we can elevate your digital presence together.

Awards & accolades

Certificate from NUS Business School for Digital Marketing and Analytics, issued March 2020, no expiration date.
Squarespace Circle Member logo
Collage of three electronics displaying different websites. A desktop shows a real estate site with text about property market success. A laptop displays an educational service for humanities subjects. A smartphone features an image of a woman in bridal attire promoting makeup services.

Answering your FAQ about
Strategically Elegant Websites

  • A Strategically Elegant Website is a reflection of your brand's essence.

    By intertwining strategy with elegance, your website becomes a powerful tool that not only showcases your offerings but resonates with your audience, building trust and enhancing brand recognition.

  • Imagine walking into a boutique shop or a showroom where every detail, from the tone of the sales person, ambiance to the product displays, is curated to perfection thoughtfully.

    A Strategically Elegant Website is the digital equivalent. It's a harmonious blend of aesthetics and purpose, designed to captivate and engage, making your brand unforgettable & a reflection of your story.

  • Absolutely NOT! While we platforms like SquareSpace and Shopify, the magic lies in customization within the platforms.

    Your website will be unique to you, with custom sections and integrations, tailored to reflect your brand's individuality, ensuring it's both strategically elegant and distinctively yours.

  • For a realtor or property agent, it might mean showcasing your personality to establish trust, compelling narratives about transactions you’ve made for your clients, and highlighting client testimonials to establish brand authority.

    For a law firm or financial office, it could be about establishing authority through insightful content that is educates and inspires your audience to take actions to safeguard their assets.

    And for a beauty or bridal business owner, it's about creating a visual feast that highlights your portfolio, products and services while resonating with the target audience's aspirations.